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Coupang Expands Beyond Retail with Tech-Driven Ventures

Coupang Expands Beyond Retail with Tech-Driven Ventures

Author:

Global Cryptocurrency

Published:

2025-10-15 09:03:01

18

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BTCCSquare news:

Coupang, often compared to Amazon for its dominance in South Korean e-commerce, is making strategic bets on technology to diversify its business. The company's Rocket Delivery service has cemented its reputation, but its ambitions now extend into streaming, fintech, and digital advertising.

Coupang Play, its streaming platform, mirrors Amazon Prime Video's strategy by offering exclusive content to enhance customer loyalty. While not yet a major revenue driver, it strengthens ecosystem stickiness and increases customer lifetime value. This multi-pronged approach positions Coupang as a broader tech platform rather than just a retail giant.

By:

Kepler Cheuvreux Expands Execution Services with New KC Agency Division

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